Screening for new customers

Some Scoring Systems that have Segmentation Capabilities (e.g. DECISION FORCE) can target those segments of most likely customers to respond to a mailing campaign for Consumer Credit products or other Retail Banking products.

The system can use past customers data, in order to determine the most profitable and also the most creditworthy customer segments.

Moreover, if massive mailing campaigns have been carried out in the past, such systems can automatically detect the patterns of those customers that are most likely to respond positively to such campaigns.

Therefore, in a future campaign, mail is sent only to those potentially positive customer segments.

As a result, of customer screening:

• Mailing Cost is drastically reduced
• Acceptance Rate greatly increases
• Campaign targets specifically those customer segments and appeals to them
• The rate of non-creditworthy new clients is also reduced.