Automatic Market Segmentation

There are special-purpose Software Tools (e.g DECISION FORCE) that can perform automatic segmentation of the market of a particular product on the basis of consumer information on Purchasing, Geographical and Behavioural issues.

Such information can be acquired either from past sales data or from market research questionnaires.

Segmentation tools take into account the data from the consumer records and automatically extract models that dictate which consumer segments present a uniform behaviour towards a product or service.

A model is composed of several segments that collectively include any possible case of a consumer. Each segment is described by the corresponding identifying features.

An example of a segment description provided below: