Market Basket Analysis / Cross-Selling / Up-Selling Opportunities

Market Basket Analysis refers to the analysis of purchasing patterns from a retail store or a major wholesaler, in order to identify:

• Cross-Selling Opportunities: Which products or categories usually sell together and can be promoted as a package.
• Substitute, complementary or antagonistic products within a category.
• Purchasing patterns based on consumer profile characteristics, if consumer profile information is available. This is an issue of increasing interest with the expansion of loyalty cards.