Relationship Marketing

 

Using Consumer and Transaction data, there are tools (e.g. DECISION FORCE) that can combine this data in order to detect information that will optimise Consumer Relationships with the company.

In this context, such tools can be mainly used to:

  • Identify consumption patterns and form attractive package offers.
  • Determine positive and negative target groups for a direct marketing campaign.
  • Evaluate target group response to a discounting or special offer campaign.
  • Discriminate consumers according to loyalty, profitability, product/brand/category preferences.
  • Find out the factors that lead some consumers to stops relationship with the company, in order to amend them and thus maximise retention rate.